Make money.
Solve a real problem. Understand demand, contribution and cash. A worthwhile opportunity starts with economics that can survive.
THE AUTHOR & THE PHILOSOPHY
Ownership should create choice.
Good Buzz explores a simple but demanding idea: a business should make money, work without owning you, and leave something worth owning.
FOUNDER & AUTHOR
Adegbuyi Dare Oduguwa, PhD
Author of Good Buzz: How to Build, Buy and Own Businesses That Buy Back Your Freedom. His work examines business ownership, owner dependency and the connection between productive assets and greater choice.
The aim is better judgement: understanding the economic bargain, the responsibilities of ownership and the life you are building towards.
Explore the BookTHE PHILOSOPHY IN PRACTICE
Build the machine.
Build the systems, knowledge and capability that let a business work without requiring its owner to rescue it every day.
Own something lasting.
Turn today’s effort into productive ownership. Ask what remains after the work, and what it makes possible for your life.